JOICO Blonde Life Violet Shampoo

Keep your blonde bright, cool, and brass-free with JOICO Blonde Life Violet Shampoo — the ultimate toning cleanser for blondes who want vibrant, icy results without dryness. Specially designed for blonde, highlighted, balayage, platinum, and silver hair, this purple shampoo neutralises unwanted yellow and brassy tones while gently cleansing and strengthening the hair.

Powered by Violet Pigments, SmartRelease Technology, Monoi & Tamanu Oils, this colour-correcting shampoo tones while repairing damage, boosting shine, and restoring softness. Unlike traditional purple shampoos, it leaves hair bright and cool without over-drying or dullness.

Perfect for maintaining fresh, salon-perfect blonde between appointments.

Size: 300ml

Why LanaiBLO LOVE It:

At LanaiBLO, maintaining a perfect blonde is everything — and JOICO Blonde Life Violet Shampoo is our secret weapon against brassiness. We love how it tones effectively while still leaving the hair soft, shiny, and healthy. It’s a must-have for every blonde who wants that just-left-the-salon brightness at home.

Perfect for: Blonde Hair | Platinum | Silver | Highlighted Hair | Balayage | Grey Hair