JOICO Defy Damage Protective Shampoo

Daily styling, heat, UV exposure, and environmental stress can weaken the hair — but JOICO Defy Damage Protective Shampoo is your first line of defence. Specially formulated for damaged, chemically-treated, and stressed hair, this luxurious yet gentle shampoo cleanses while actively protecting against future damage.

Powered by JOICO SmartRelease Technology, Protective Lipid, Moringa Seed Oil, and Arginine, this advanced formula strengthens the hair from the inside out, boosts shine, improves softness, and defends against breakage, colour fade, and heat damage — without sulfates or harsh stripping.

Perfect for clients who regularly colour, heat style, or chemically treat their hair and want to maintain healthy, resilient strands.

Size: 300ml

Why LanaiBLO LOVE It:

At LanaiBLO, protecting the health of the hair is always our priority — and JOICO Defy Damage Pro Shampoo is one of our ultimate protection essentials. We love how it cleanses beautifully while actively defending against everyday damage. It keeps hair strong, shiny, and resilient — even with regular colouring and heat styling.

Perfect for: Coloured Hair | Heat-Styled Hair | Chemically Treated Hair | Damaged Hair | Stressed Hair